As part of our Fauna and Flora Kickstarter Grant we were fortunate to book ourselves on a Communications course run by Electrify. While we like to think we are reasonably ok at social media comms, this really taught us that you have to weave your strategy and story through everything you do, and not assume that everyone automatically ‘gets’ who we are or what we do. We also learned not to use the same wording and approach for all channels – don’t cut and paste the lazy way, but think about who might be using that channel and why.
A great thought provoking day!
